connecting, convincing, engaging

recent projects

corporate website rescued from chaos

Every business today has a website. But sites can easily fall into disarray without regular updates and systems for ensuring content is web right.

Message matters recently came to the rescue of an unloved and disfunctional site. We had to go back to basics first and sort out a logical structure before rewriting all text. The site now looks good and reads well, making it a much more useful promotional tool. Plus systems are in place for regular updates.

clients share the love

It's always good to hear back from clients on projects we've undertaken. In a recent email a client advised that, implementing some of our recommendations, they'd re-engineered a flagship publication that had lost direction and ballooned in size.


Another client emailed to say: 'I just wanted to thank you for being so great to work with ..., for your efficiency, helpfulness and great editing and writing skills.'

plain English the key to recent projects

Recent challenges include:

  • Reworking all text for an e-learning tool designed for public and private sector use to make it more simple, friendly and direct. Applying plain English principles was the key
  • Massaging a toolkit of assorted bits and pieces into meaningful communication. The client was delighted to release the kit, which had been languishing in draft form for some time


  • Rewriting a report on lessons learned in a significant project that will guide future work in the area. This involved a comprehensive restructure to bring key points into sharper focus and a savage cut of unnecessary material


  • Advising on site architecture and drafting all text for a new agency website - getting the structure right was critical as was convincing agency personnel on the need for brevity.

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